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Ethical awareness is vital for business organizations to gain the trust of customers and the sustenance of business. Inner purification is a prerequisite for developing ethical personification, thus, helping an individual demonstrate the culmination of morality. At the same time, we need to transform self-purification into organizational behaviour. In this case, Usul-e-Sab’a (the seven principles) originated by “Khatam ul Awliya '' Gauth al-Azam Hazrat Maulana Shah Sufi Syed Ahmad Ullah (R.) can play a vital role. The seven principles’ methods can assist the business community to bring business sustenance through awakening morality and ethics. Therefore, the purpose of the study is to bring sustainability in the business and in the organizational behaviour through Usul-e-Sab’a (the seven principles) which is an effective method of self-purification and also the attainment of morality. In order to draw an effective result, the exploratory research design has been applied. For collecting data, a survey questionnaire was developed and was administered to the chosen traders. The findings of the study show business sustainability of those SME traders have been increased who practice ethics for their business. The study will assist the trader’s community, in general, to build up a moral life and organize their business with honesty and integrity.
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