American International Journal of Agricultural Studies <h3>Aims and Scope</h3> <p>American International Journal of Agricultural Studies is a <em>Double-Blind Peer-Reviewed Refereed International Journal </em>that focuses on the diverse and interdisciplinary aspects of agriculture. It publishes peer-reviewed research papers, review articles, communications, and short notes without any restrictions on their length. The journal's primary objective is to disseminate scientific knowledge related to crop and animal production, biosecurity, postharvest handling of produce, agricultural technology, sustainable management of natural resources (land, soil, and water), rural management and development, and agriculture in dynamic environments.</p> <h3>Key Topics:</h3> <ul> <li>Agricultural Economics &amp; Resource Management</li> <li>Agricultural technology</li> <li>Agricultural product health and safety</li> <li>Agriculture &amp; Ecology</li> <li>Animal Agriculture &amp; Science</li> <li>Animal production: livestock and poultry</li> <li>Aquacultural Science</li> <li>Biorenewable Resources</li> <li>Crop production: grains; legumes; fruits; vegetables; flowers; cotton</li> <li>Ecology</li> <li>Forestry</li> <li>General &amp; Introductory Agriculture</li> <li>Horticulture</li> <li>Pests</li> <li>Diseases &amp; Weeds</li> <li>Soil and water</li> <li>Tropical Agriculture etc.</li> </ul> <p> </p> <p><em>Subject Area</em> – Agricultural and Biological Sciences. <em>Subject Category</em> – Plant Science.</p> <p><em>Subject Area</em> – Agricultural and Biological Sciences. <em>Subject Category</em> – Agronomy and Crop Science.</p> <p><em>Subject Area</em> – Agricultural and Biological Sciences. <em>Subject Category</em> – Food Science.</p> <p><em>Subject Area</em> – Environmental Science. <em>Subject Category-</em> Ecology.</p> <p> </p> <p style="text-align: justify; color: #ff0000;"><em><strong>It is important to mention that all the works are showed without any kind of payment. All of them are published free from payments or taxes.</strong></em></p> American Center of Science and Education en-US American International Journal of Agricultural Studies 2641-4155 RICE FARMER'S USING MOBILE IN MARKETING OPERATIONS: AN ANALYTICAL STUDY IN THE SPECIFIC REGION OF BANGLADESH <p style="text-align: justify;"><em>Rice is a major staple crop in Bangladesh, and its production has a profound effect on the country's agricultural sector. Large distribution networks in Bangladesh may drive up rice prices. The scarcity of marketing information prevents farmers from making decisions when planning their output and sales. This study aimed to analyze the variables that influence mobile usage and the effects of mobile use in rice marketing. 100 farmers were selected by two steps sampling procedure from the rural area of Upazilla, Bangladesh. 100 farmers in all, mostly small-scale rice farmers with an average plot size of 1.88 acres, were approached using a concise interview format &amp; questionnaires. The data was evaluated using a variety of statistical methods, including correlation and regression analysis using a binary logistic regression model. The analysis was carried out utilizing the SPSS. Studies showed that 75% of mobile phone owners utilize it for paddy marketing. Income and education have a significant influence on cellphone usage, as shown in regression analysis. In the Likert scale study, there was a highly positive impact on having access to a broad variety of information, the accuracy of that information, negotiating power, and reducing market intermediaries' and transportation corporations' oppressiveness. Most farmers can save time and money by acquiring information themselves. It can be concluded that the adoption of mobile phones facilitates marketing activities and all potential consequences for rice farmers. Assuring mobile phone utilization could be essential in this area to improve the calibre of rice marketing.</em></p> <p><strong>JEL Classification Codes: </strong>O13, O33, Q11, Q13.</p> Farjana Akter Shila Sauda Afrin Anny Bisakha Dewan Copyright (c) 2023 Farjana Akter Shila , Sauda Afrin Anny , Bisakha Dewan 2023-11-04 2023-11-04 8 1 1 9 10.46545/aijas.v8i1.271